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SustainAffiliate allows for the tracking of offline sales using coupons. It allows you to use coupons to associate orders with Content Creators, so even if the customer doesn’t click an affiliate link but uses a coupon code belonging to a Content Creator, the Content Creator will get a commission.
This feature does not provide the coupon recognition capability itself to your shopping cart so if your shopping cart does not support discount codes, this feature won’t work for you.
if a coupon code associated with a Content Creator is used, then both the Content Creator and Campaign will be recognised based on the coupon. Therefore the product ID matching will be ignored. If you wish to still use the product ID matching, then disable campaign recognition in the configuration of this feature.
Create the coupon
The Coupon type of banner and links allows you to create new coupons in the Brand Owners panel at Banners and Links | Banners and Links Manager | Add banner | Coupon.
When creating a new coupon, you need to specify:
Name – name of the coupon banner (e.g. 10% discount coupon)
Campaign – campaign to which this coupon will belong
Description – detailed description of the coupon (for example, how it can be used, what advantages it gives to the customers)
Maximum coupons per affiliate – This setting specifies how many coupon codes a Content Creator can have. It is useful especially when coupons can be used only once and you do not want one Content Creator to grab all the codes.
Import or Generate the actual coupon codes
Design the coupon
Now, when you have your coupons in SustainAffiliate, you should prepare them for the Content Creators – in the Design tab, you can specify what they look like. If you plan to use the coupons only for online promotion you don’t really need to design them.
On the other hand, if you plan to prepare coupons for offline promotion so the Content Creators can actually hand out the coupons at conferences, you should design a nice material using HTML code and CSS styling. You can also incorporate barcodes or QR codes to the coupon so you can enter it into the Offline sale dialogue more easily. The design defined here will be used in the Content Creators panel, in the Banners and Links section and also for printing.
As mentioned before, this feature will not work with online sale tracking and affiliate attribution if the shopping cart doesn’t support coupon codes AND if the integration codes are not set to send over the applied coupon code to SustanAffiliate. How to integrate coupons with your payment processor or e-shop.